Forget direct email marketing for a second, and tell me if this has ever happened to you. You go open and outside your mail box. You get the usual: bills, bank declarations, perhaps a phoney million-dollar offer. However then, in the middle of everything, you see an envelope from your favourite restaurant like a cheesesteak Dallas. “Thanks for being a loyal consumer,” it states. “Next time you come over, let us treat you to a free dessert.”

 

Now I’m not precisely the coupon-clipping kind of guy, but when I encounter an offer that’s so relevant to me, I simply cannot resist it. Millions of you resemble that too. And think what? Countless you examine your e-mail more often than your actual mailboxes.

 

That’s where direct e-mail marketing can be found in. Forget spam. Spam’s just the phoney million-dollar deal, and direct email marketing is miles away from that. Direct email marketing is reaching the right consumers, with the right deals.

 

Let’s go back to that coupon you got from your favourite restaurant, and let’s think about it from the dining establishment’s perspective. Their direct marketing efforts were effective if you clip that discount coupon and come into the restaurant.

 

Nevertheless, to get that voucher into your hands, the dining establishment had to spend for printing, buy and stuff envelopes, address them to you and then pay for postage. And chances are the dining establishment employed someone to do the printing, perhaps someone else to the design, the envelope stuffing, etc. You’ll understand it’s both pricey and time-consuming if you’ve ever sent flyers or discount coupons in the mail.

 

Here’s the charm of direct email marketing. Of all, direct email marketing programs are packaged so you can do it yourself.

 

And as small company owners have actually begun to discover the power of email, numerous direct email marketing programs are now developed for non-technical folk. So even if all you can do on your computer system is inspect your email and search the web, you can still be an expert in these programs right away.

 

What’s more is you’ll still get access to the most innovative functionality. Let’s return into the dining establishment owner’s shoes. We’ve simply sent out a Free Dessert email coupon to all the consumers who submitted our consumer complete satisfaction survey and offered us their e-mail addresses. We likewise included a “Forward to a Friend” link, so our customers can email the Free Dessert voucher to their good friends.

 

Now (and here comes my favorite part about direct e-mail marketing), we can go into the Stats and reports section of our direct email marketing program and get deep into our campaign. We can see precisely who opened our messages, and when they did it. We can even see who forwarded their vouchers to their buddies.

 

And we don’t need to stop there. We can group all our readers who forwarded their coupons to a friend and provide them an extra reward (We understand they like to inform their friends about us, so why not use them 25% Off when they generate 2 or more buddies?).

 

Info is power, and direct email marketing is among the most reliable ways to gather that information and put it to good usage. Next time you get that leaflet for your preferred dining establishment, believe about how much unnecessary cash and time that dining establishment owner is spending. Think of what does it cost? info he’s missing out on, and consider just how much better things would be if he sent that flyer through direct e-mail marketing.

 

Spam’s simply the phoney million-dollar offer, and direct email marketing is miles away from that. Direct email marketing is reaching the best clients, with the ideal deals.

 

We’ve just sent out a Free Dessert email discount coupon to all the customers who filled out our consumer fulfillment study and provided us their email addresses. Now (and here comes my favorite part about direct email marketing), we can go into the Stats and reports section of our direct email marketing program and get deep into our campaign. Believe about how much info he’s missing out on out on, and think about how much better things would be if he sent out that flyer through direct email marketing.

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